How To: Use Location-Based Services in Sports Marketing (Infographic)

Here is a very interesting infographic that details the results of a study on the use of Location-Based Services (LBS) like foursquare at sporting events.

The study, conducted by social media teacher and researcher Tariq Ahmad, shows current LBS usage and trends and also gives advice to sports teams, marketers and developers on what they can do to capitalize on his findings.

There are some great insights here. Enjoy!

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